The creation of the logo for the fish shop began with an initial idea featuring a fishing rod to represent the theme of “fishing.” However, I later decided to refine the design by incorporating a shrimp and a fish knife, which together form the letter “D” for “Die Fischerei.”

The design was intentionally kept simple, avoiding shading or complex details to achieve a clean and modern look. This minimalistic approach ensures that the logo remains versatile and easily recognizable across different media, whether on signage, packaging, or digital platforms. The combination of elements reflects both tradition and craftsmanship while maintaining a fresh and contemporary aesthetic.